Logos are an extremely important part of companies as it is what the customers remember and recognize the company as. For my two companies, I chose Best Buy and RadioShack to compare the logos.
RadioShack has a logo which is very simple and easy to read due to its bright color and simplicity. Since its name is so long, it uses an "R" to represent the company which is smart because if it tried to fit the whole name, it would be very small and difficult to read at a distant; however, I think having just the "R" makes it harder to distinguish the company. People may confuse this with several other companies which begin with an "R" because the logo does not have anything which stands out to me as RadioShack or relating to electronics. Perhaps if it has an "RS" it would be a more effective logo.
Best Buy takes a very different approach to its logo which I believe is more successful. The shape of the logo is a price tag which correlates to the name as the company wants the customers to believe they are getting the best deals. Also, the color is very unique and stands out. Driving down a road, I would easily be able to recognize Best Buy from a distance due its prominent and unique color and shape. The size of the letters is very easy to read as it fills up most of the space in the price tag, and the letters are thick enough to be able to read from a distance without them blending together.
Overall, I believe Best Buy has the stronger logo. The shape of the logo distinguishes the company and makes it recognizable. The simple "R" for RadioShack makes it easy to read but is more likely to get confused with other companies beginning with "R" due to its lack of uniqueness or reference to the company type.
